Маркетинг: PESTLE report

Првет, тебе Ниже часть переписки с заказчиков На завтра введение на 200 слов Общий объем в 1600-1800 слов Если кратко - нужно сделать PEST report про определенную компанию в определенной отрасли (просят что то не банальное выбрать), находящуюся в одной из стран Азии, разделено на 6 частей, в каждой должно быть по 3-5 reference из проверенных источников, ссылки должны работать -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- Assignment General Details This page contains general information on your assignment. Please note the following points: This assignment is worth 50% of your overall mark. The assignment is a portfolio of work that you will complete throughout the term with a final submission date at the end of term (week beginning 20th April 2015) The assignment gives you the opportunity to research the topics covered each week and apply them to real situations (this is the best way to learn). The assignment effectively will be a PESTLE of an individual business that you will choose - we will cover what PESTLE is as we go through the term This page will be used as your guide throughout the term.This page will be updated with the topics that need to be researched for your report. Case studies (posted on the VLE throughout the term) will also provide guidance on what topics you need to research. You must read the case studies. You will find information on the businesses that you are studying on the internet (google search etc) and on City University (or Westminster University) databases. You will need access to these resources. You all have been given City University cards. It is your responsibility to ensure that they are working. Tutors will monitor your progress on the History tab and we will have regular meetings to discuss your progress. Everybody should contribute to uploading material to the wiki. One person should not be the designated person for uploading. Tutors will be reviewing all sources (academic/internet) that you use for this project. Falsification is considered academic misconduct. If you provide information, you must provide a valid source. This source must be visible to the tutor and the tutor, at their discretion, must be satisfied that you have accessed that source. Group Assignments - Very Important! Students must choose their own group, however,students may choose to do the project individually if they prefer. Group sizes can be 2, 3 or 4 people. 4 is the maximum - NO exceptions Group members must come from within your seminar group - NO exceptions. If you cannot find a group from within your seminar group, then you MUST do the assignment alone. It is very important that each member of the group contributes to the project in an equal way. As responsible students/adults, it is 100% your responisiblity to resolve any and all issues/disputes that occur among your group - as a last resort this may include each individual member submitting an individual report. The tutor takes no responsibility for choosing groups or resolving any disputes among any group - this is in the interest of fairness. You are adults - you take the responsibility. Weekly Meetings You will have weekly meetings with your tutor to discuss your progress. It is vital that you attend all your meetings and have your work done on time. These meetings are the only times that the tutor can review your reports. Feedback may be given in written and oral form. It is your responsibility to ensure that you understand the feedback before leaving the meeting. You should ask the tutor at the time if you do not understand anything or if anything is unclear/ambiguous. You should make revisions to your. Part 1 - Introduction - Introduction to be reviewed on week commencing 2nd February 2015 Starting your Assignment - Introduction ? Choose the company that you are going to work on. You need to introduce the company What is the name of the company? What does the company produce? (full product range if it produces more than one product) Who does the company serve? (who are its customers? what market does it operate in?) A brief history of the company (when was it set up? when did it become a limited company? has there been a name change? has there been any mergers?) Read the case studies on Jessops/Network Rail/Unison or the Toyota report as a guide on what to put in this part. The introduction should be 150-200 words. Part 2 Social Factors - to be reviewed on week commencing 9th February 2015 How have demographic factors changed? (i.e: Are there more older/younger people as percentage of population?) Has there been a change in the demographic characteristics of the company"s customers? Has the company moved into new markets where there may be different religious and cultural sensitivities? Have there been significant changes in the customer"s tastes and desires? (i.e: healthy lifestyle, a more professional lifestyle, more environmentally friendly, supportive of fair trade movement). Are the customers more technological adept? Have the skills of workforce changed? Does the company require a more skilled workforce? Part 3 Technological Factors - to be reviewed on week commencing 23rd February 2015 Have there been any disruptive technologies (new technology that unexpectedly displaces an established technology, i.e: film photography, digital photography)? Has the process of production or provision of services been improved due to the technological change? Are there any new technologies that can be adapted in customer service, marketing, communications and data-management? Have there been significant changes in the customer"s lifestyle due to change in technology? Has there been an increase in the money spend on R&D activities within the industry? How has the development of social media affected the way a company conduct its business /sells its products /promote its products? What technological innovations are likely to come up and affect the market/industry? Part 4 Political Factors - to be reviewed on week commencing 2nd March 2015 Has there been a change in the fiscal/monetary policy? How stable is the political environment of the countries company operates in? Has a company moved into new markets where there may be political instability and different law? Are there any new governmental regulation/policies/law that influence a business of a company? Has there been a change in the tax policy set by a government? Are intellectual property rights enforced in the countries a company operates in? Part 5 Economic Factors - to be reviewed on week commencing 16th March 2015 Has a company been affected by the recent economic recession? How? Has the current economic recession influenced consumers" buying behaviour? Has there been a change in the fiscal and monetary policy? Has the company moved into new markets where there may be higher/lower disposable income? Have there been significant changes in the unemployment rate? How does a change in exchange rates affect company"s exports and the price of raw materials? -------------------------------------------------------------------------------- Assignment General Details This page contains general information on your assignment. Please note the following points: This assignment is worth 50% of your overall mark. The assignment is a portfolio of work that you will complete throughout the term with a final submission date at the end of term (week beginning 20th April 2015) The assignment gives you the opportunity to research the topics covered each week and apply them to real situations (this is the best way to learn). The assignment effectively will be a PESTLE of an individual business that you will choose - we will cover what PESTLE is as we go through the term This page will be used as your guide throughout the term.This page will be updated with the topics that need to be researched for your report. Case studies (posted on the VLE throughout the term) will also provide guidance on what topics you need to research. You must read the case studies. You will find information on the businesses that you are studying on the internet (google search etc) and on City University (or Westminster University) databases. You will need access to these resources. You all have been given City University cards. It is your responsibility to ensure that they are working. Tutors will monitor your progress on the History tab and we will have regular meetings to discuss your progress. Everybody should contribute to uploading material to the wiki. One person should not be the designated person for uploading. Tutors will be reviewing all sources (academic/internet) that you use for this project. Falsification is considered academic misconduct. If you provide information, you must provide a valid source. This source must be visible to the tutor and the tutor, at their discretion, must be satisfied that you have accessed that source. Group Assignments - Very Important! Students must choose their own group, however,students may choose to do the project individually if they prefer. Group sizes can be 2, 3 or 4 people. 4 is the maximum - NO exceptions Group members must come from within your seminar group - NO exceptions. If you cannot find a group from within your seminar group, then you MUST do the assignment alone. It is very important that each member of the group contributes to the project in an equal way. As responsible students/adults, it is 100% your responisiblity to resolve any and all issues/disputes that occur among your group - as a last resort this may include each individual member submitting an individual report. The tutor takes no responsibility for choosing groups or resolving any disputes among any group - this is in the interest of fairness. You are adults - you take the responsibility. Weekly Meetings You will have weekly meetings with your tutor to discuss your progress. It is vital that you attend all your meetings and have your work done on time. These meetings are the only times that the tutor can review your reports. Feedback may be given in written and oral form. It is your responsibility to ensure that you understand the feedback before leaving the meeting. You should ask the tutor at the time if you do not understand anything or if anything is unclear/ambiguous. You should make revisions to your. Part 1 - Introduction - Introduction to be reviewed on week commencing 2nd February 2015 Starting your Assignment - Introduction ? Choose the company that you are going to work on. You need to introduce the company What is the name of the company? What does the company produce? (full product range if it produces more than one product) Who does the company serve? (who are its customers? what market does it operate in?) A brief history of the company (when was it set up? when did it become a limited company? has there been a name change? has there been any mergers?) Read the case studies on Jessops/Network Rail/Unison or the Toyota report as a guide on what to put in this part. The introduction should be 150-200 words. Part 2 Social Factors - to be reviewed on week commencing 9th February 2015 How have demographic factors changed? (i.e: Are there more older/younger people as percentage of population?) Has there been a change in the demographic characteristics of the company"s customers? Has the company moved into new markets where there may be different religious and cultural sensitivities? Have there been significant changes in the customer"s tastes and desires? (i.e: healthy lifestyle, a more professional lifestyle, more environmentally friendly, supportive of fair trade movement). Are the customers more technological adept? Have the skills of workforce changed? Does the company require a more skilled workforce? Part 3 Technological Factors - to be reviewed on week commencing 23rd February 2015 Have there been any disruptive technologies (new technology that unexpectedly displaces an established technology, i.e: film photography, digital photography)? Has the process of production or provision of services been improved due to the technological change? Are there any new technologies that can be adapted in customer service, marketing, communications and data-management? Have there been significant changes in the customer"s lifestyle due to change in technology? Has there been an increase in the money spend on R&D activities within the industry? How has the development of social media affected the way a company conduct its business /sells its products /promote its products? What technological innovations are likely to come up and affect the market/industry? Part 4 Political Factors - to be reviewed on week commencing 2nd March 2015 Has there been a change in the fiscal/monetary policy? How stable is the political environment of the countries company operates in? Has a company moved into new markets where there may be political instability and different law? Are there any new governmental regulation/policies/law that influence a business of a company? Has there been a change in the tax policy set by a government? Are intellectual property rights enforced in the countries a company operates in? Part 5 Economic Factors - to be reviewed on week commencing 16th March 2015 Has a company been affected by the recent economic recession? How? Has the current economic recession influenced consumers" buying behaviour? Has there been a change in the fiscal and monetary policy? Has the company moved into new markets where there may be higher/lower disposable income? Have there been significant changes in the unemployment rate? How does a change in exchange rates affect company"s exports and the price of raw materials?